References
Choose a table-specific bibliography or the deduplicated master list. Linked titles open the publisher’s or repository’s page.
These references represent an editorially curated selection of anchor works rather than an exhaustive census of each stream. External links were verified at launch, though third-party publishers’ and repositories’ URLs and access policies may change over time. Updates are done periodically.
Master References
All core and family deep-dive references in one list.
Core Table References
The core table’s complete anchor bibliography.
Strategy and Positioning
The Column 1 family deep-dive bibliography.
Competition and Timing
The Column 2 family deep-dive bibliography.
Resources and Capabilities
The Column 3 family deep-dive bibliography.
Market Orientation
The Column 4 family deep-dive bibliography.
Learning and Knowledge
The Column 5 family deep-dive bibliography.
Innovation and New Products
The Column 6 family deep-dive bibliography.
Organization and Implementation
The Column 7 family deep-dive bibliography.
Marketing Programs
The Column 8 family deep-dive bibliography.
Satisfaction and Loyalty
The Column 9 family deep-dive bibliography.
Service, Value, and Experience
The Column 10 family deep-dive bibliography.
Relationships and Customer Equity
The Column 11 family deep-dive bibliography.
Brand and Market-Based Assets
The Column 12 family deep-dive bibliography.
Channels and Governance
The Column 13 family deep-dive bibliography.
Supply Chain and Networks
The Column 14 family deep-dive bibliography.
Global Marketing Strategy
The Column 15 family deep-dive bibliography.
Digital, Data, and Technology
The Column 16 family deep-dive bibliography.
Stakeholders and Sustainability
The Column 17 family deep-dive bibliography.
Marketing-Finance and Performance
The Column 18 family deep-dive bibliography.