Column 12 · 57 works

Brand and Market-Based Assets

Aaker, David A. (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: Free Press.

Aaker, David A. and Erich Joachimsthaler (2000), “The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge”, California Management Review, 42 (4), 8–23.

Aaker, David A. and Kevin Lane Keller (1990), “Consumer Evaluations of Brand Extensions”, Journal of Marketing, 54 (1), 27–41.

Aaker, Jennifer L. (1997), “Dimensions of Brand Personality”, Journal of Marketing Research, 34 (3), 347–56.

Ailawadi, Kusum L., Donald R. Lehmann, and Scott A. Neslin (2003), “Revenue Premium as an Outcome Measure of Brand Equity”, Journal of Marketing, 67 (4), 1–17.

Barth, Mary E., Michael B. Clement, George Foster, and Ron Kasznik (1998), “Brand Values and Capital Market Valuation”, Review of Accounting Studies, 3 (1–2), 41–68.

Bhattacharya, C.B., Hayagreeva Rao, and Mary Ann Glynn (1995), “Understanding the Bond of Identification: An Investigation of Its Correlates Among Art Museum Members”, Journal of Marketing, 59 (4), 46–57.

Bhattacharya, C.B. and Sankar Sen (2003), “Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies”, Journal of Marketing, 67 (2), 76–88.

Broniarczyk, Susan M. and Joseph W. Alba (1994), “The Importance of the Brand in Brand Extension”, Journal of Marketing Research, 31 (2), 214–28.

Carpenter, Gregory S., Rashi Glazer, and Kent Nakamoto (1994), “Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes”, Journal of Marketing Research, 31 (3), 339–50.

Chaudhuri, Arjun and Morris B. Holbrook (2001), “The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty”, Journal of Marketing, 65 (2), 81–93.

Cleeren, Kathleen, Marnik G. Dekimpe, and Harald J. van Heerde (2017), “Marketing Research on Product-Harm Crises: A Review, Managerial Implications, and an Agenda for Future Research”, Journal of the Academy of Marketing Science, 45 (5), 593–615.

Cunningham, Ross M. (1956), “Brand Loyalty: What, Where, How Much?”, Harvard Business Review, 34 (1), 116–28.

Datta, Hannes, Kusum L. Ailawadi, and Harald J. van Heerde (2017), “How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?”, Journal of Marketing, 81 (3), 1–20.

Dawar, Niraj and Madan M. Pillutla (2000), “Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations”, Journal of Marketing Research, 37 (2), 215–26.

Ehrenberg, A.S.C. (1972), Repeat-Buying: Theory and Applications. Amsterdam: North-Holland.

Ehrenberg, Andrew S.C., Gerald J. Goodhardt, and T. Patrick Barwise (1990), “Double Jeopardy Revisited”, Journal of Marketing, 54 (3), 82–91.

Farquhar, Peter H. (1989), “Managing Brand Equity”, Marketing Research, 1 (3), 24–33.

Fuchs, Christoph and Adamantios Diamantopoulos (2010), “Evaluating the Effectiveness of Brand-Positioning Strategies from a Consumer Perspective”, European Journal of Marketing, 44 (11/12), 1763–86.

Gardner, Burleigh B. and Sidney J. Levy (1955), “The Product and the Brand”, Harvard Business Review, 33 (2), 33–39.

Gensler, Sonja, Franziska Völckner, Yuping Liu-Thompkins, and Caroline Wiertz (2013), “Managing Brands in the Social Media Environment”, Journal of Interactive Marketing, 27 (4), 242–56.

Hollebeek, Linda D., Mark S. Glynn, and Roderick J. Brodie (2014), “Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation”, Journal of Interactive Marketing, 28 (2), 149–65.

Holt, Douglas B. (2004), How Brands Become Icons: The Principles of Cultural Branding. Boston: Harvard Business School Press.

Hsu, Liwu, Susan Fournier, and Shuba Srinivasan (2016), “Brand Architecture Strategy and Firm Value: How Leveraging, Separating, and Distancing the Corporate Brand Affects Risk and Returns”, Journal of the Academy of Marketing Science, 44 (2), 261–80.

Kamakura, Wagner A. and Gary J. Russell (1993), “Measuring Brand Value with Scanner Data”, International Journal of Research in Marketing, 10 (1), 9–22.

Keller, Kevin Lane (1993), “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity”, Journal of Marketing, 57 (1), 1–22.

Keller, Kevin Lane (2003), “Brand Synthesis: The Multidimensionality of Brand Knowledge”, Journal of Consumer Research, 29 (4), 595–600.

Keller, Kevin Lane (2009), “Building Strong Brands in a Modern Marketing Communications Environment”, Journal of Marketing Communications, 15 (2–3), 139–55.

Keller, Kevin Lane, Brian Sternthal, and Alice Tybout (2002), “Three Questions You Need to Ask About Your Brand”, Harvard Business Review, 80 (9), 80–86.

Keller, Kevin Lane and Donald R. Lehmann (2006), “Brands and Branding: Research Findings and Future Priorities”, Marketing Science, 25 (6), 740–59.

Kozinets, Robert V., Kristine de Valck, Andrea C. Wojnicki, and Sarah J.S. Wilner (2010), “Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities”, Journal of Marketing, 74 (2), 71–89.

Laforet, Sylvie and John Saunders (1994), “Managing Brand Portfolios: How the Leaders Do It”, Journal of Advertising Research, 34 (5), 64–76.

Levy, Sidney J. (1959), “Symbols for Sale”, Harvard Business Review, 37 (4), 117–24.

Madden, Thomas J., Frank Fehle, and Susan Fournier (2006), “Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding”, Journal of the Academy of Marketing Science, 34 (2), 224–35.

Malär, Lucia, Harley Krohmer, Wayne D. Hoyer, and Bettina Nyffenegger (2011), “Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self”, Journal of Marketing, 75 (4), 35–52.

McAlexander, James H., John W. Schouten, and Harold F. Koenig (2002), “Building Brand Community”, Journal of Marketing, 66 (1), 38–54.

Mizik, Natalie (2014), “Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data”, Journal of Marketing Research, 51 (6), 691–706.

Moorman, Christine (2020), “Commentary: Brand Activism in a Political World”, Journal of Public Policy & Marketing, 39 (4), 388–92.

Morgan, Neil A. and Lopo Leotte Rego (2009), “Brand Portfolio Strategy and Firm Performance”, Journal of Marketing, 73 (1), 59–74.

Mukherjee, Sourjo and Niek Althuizen (2020), “Brand Activism: Does Courting Controversy Help or Hurt a Brand?”, International Journal of Research in Marketing, 37 (4), 772–88.

Muniz, Albert M., Jr. and Thomas C. O'Guinn (2001), “Brand Community”, Journal of Consumer Research, 27 (4), 412–32.

Park, C. Whan, Bernard J. Jaworski, and Deborah J. MacInnis (1986), “Strategic Brand Concept-Image Management”, Journal of Marketing, 50 (4), 135–45.

Park, C. Whan, Sandra Milberg, and Robert Lawson (1991), “Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency”, Journal of Consumer Research, 18 (2), 185–93.

Rao, Vithala R., Manoj K. Agarwal, and Denise Dahlhoff (2004), “How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?”, Journal of Marketing, 68 (4), 126–41.

Rego, Lopo L., Matthew T. Billett, and Neil A. Morgan (2009), “Consumer-Based Brand Equity and Firm Risk”, Journal of Marketing, 73 (6), 47–60.

Schau, Hope Jensen, Albert M. Muñiz Jr., and Eric J. Arnould (2009), “How Brand Community Practices Create Value”, Journal of Marketing, 73 (5), 30–51.

Sharp, Byron (2010), How Brands Grow: What Marketers Don't Know. South Melbourne: Oxford University Press.

Simon, Carol J. and Mary W. Sullivan (1993), “The Measurement and Determinants of Brand Equity: A Financial Approach”, Marketing Science, 12 (1), 28–52.

Sirgy, M. Joseph (1982), “Self-Concept in Consumer Behavior: A Critical Review”, Journal of Consumer Research, 9 (3), 287–300.

Sood, Sanjay and Kevin Lane Keller (2012), “The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution”, Journal of Marketing Research, 49 (3), 373–82.

Stahl, Florian, Mark Heitmann, Donald R. Lehmann, and Scott A. Neslin (2012), “The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin”, Journal of Marketing, 76 (4), 44–63.

Swaminathan, Vanitha, Alina Sorescu, Jan-Benedict E.M. Steenkamp, Thomas Clayton Gibson O'Guinn, and Bernd Schmitt (2020), “Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries”, Journal of Marketing, 84 (2), 24–46.

Tauber, Edward M. (1981), “Brand Franchise Extension: New Product Benefits from Existing Brand Names”, Business Horizons, 24 (2), 36–41.

Tauber, Edward M. (1988), “Brand Leverage: Strategy for Growth in a Cost-Control World”, Journal of Advertising Research, 28 (4), 26–30.

Völckner, Franziska and Henrik Sattler (2006), “Drivers of Brand Extension Success”, Journal of Marketing, 70 (2), 18–34.

Vredenburg, Jessica, Sommer Kapitan, Amanda Spry, and Joya A. Kemper (2020), “Brands Taking a Stand: Authentic Brand Activism or Woke Washing?”, Journal of Public Policy & Marketing, 39 (4), 444–60.

Yoo, Boonghee and Naveen Donthu (2001), “Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale”, Journal of Business Research, 52 (1), 1–14.