The Periodic Table of Marketing Strategy v1.0

Column 17 · 46 works

Stakeholders and Sustainability

Andreasen, Alan R. (1994), “Social Marketing: Its Definition and Domain”, Journal of Public Policy & Marketing, 13 (1), 108–14.

Andreasen, Alan R. (2002), “Marketing Social Marketing in the Social Change Marketplace”, Journal of Public Policy & Marketing, 21 (1), 3–13.

Banerjee, Subhabrata Bobby, Easwar S. Iyer, and Rajiv K. Kashyap (2003), “Corporate Environmentalism: Antecedents and Influence of Industry Type”, Journal of Marketing, 67 (2), 106–22.

Bartels, Robert (1967), “A Model for Ethics in Marketing”, Journal of Marketing, 31 (1), 20–26.

Bhattacharya, C.B. and Daniel Korschun (2008), “Stakeholder Marketing: Beyond the Four Ps and the Customer”, Journal of Public Policy & Marketing, 27 (1), 113–16.

Bloom, Paul N. and William D. Novelli (1981), “Problems and Challenges in Social Marketing”, Journal of Marketing, 45 (2), 79–88.

Brown, Tom J. and Peter A. Dacin (1997), “The Company and the Product: Corporate Associations and Consumer Product Responses”, Journal of Marketing, 61 (1), 68–84.

Chabowski, Brian R., Jeannette A. Mena, and Tracy L. Gonzalez-Padron (2011), “The Structure of Sustainability Research in Marketing, 1958–2008: A Basis for Future Research Opportunities”, Journal of the Academy of Marketing Science, 39 (1), 55–70.

Chandy, Rajesh K., Gita Venkataramani Johar, Christine Moorman, and John H. Roberts (2021), “Better Marketing for a Better World”, Journal of Marketing, 85 (3), 1–9.

Crittenden, Victoria L., William F. Crittenden, Linda K. Ferrell, O.C. Ferrell, and Christopher C. Pinney (2011), “Market-Oriented Sustainability: A Conceptual Framework and Propositions”, Journal of the Academy of Marketing Science, 39 (1), 71–85.

Ferrell, O.C., Tracy L. Gonzalez-Padron, G. Tomas M. Hult, and Isabelle Maignan (2010), “From Market Orientation to Stakeholder Orientation”, Journal of Public Policy & Marketing, 29 (1), 93–96.

Ferrell, O.C. and Larry G. Gresham (1985), “A Contingency Framework for Understanding Ethical Decision Making in Marketing”, Journal of Marketing, 49 (3), 87–96.

Greenley, Gordon E. and Gordon R. Foxall (1997), “Multiple Stakeholder Orientation in UK Companies and the Implications for Company Performance”, Journal of Management Studies, 34 (2), 259–84.

Hult, G. Tomas M. (2011), “Market-Focused Sustainability: Market Orientation Plus!”, Journal of the Academy of Marketing Science, 39 (1), 1–6.

Hult, G. Tomas M., Jeannette A. Mena, O.C. Ferrell, and Linda Ferrell (2011), “Stakeholder Marketing: A Definition and Conceptual Framework”, AMS Review, 1 (1), 44–65.

Hunt, Shelby D. (1976), “The Nature and Scope of Marketing”, Journal of Marketing, 40 (3), 17–28.

Hunt, Shelby D. (1981), “Macromarketing as a Multidimensional Concept”, Journal of Macromarketing, 1 (1), 7–8.

Hunt, Shelby D. and Arturo Z. Vasquez-Parraga (1993), “Organizational Consequences, Marketing Ethics, and Salesforce Supervision”, Journal of Marketing Research, 30 (1), 78–90.

Hunt, Shelby D. and Scott J. Vitell (2006), “The General Theory of Marketing Ethics: A Revision and Three Questions”, Journal of Macromarketing, 26 (2), 143–53.

Hunt, Shelby D. and Scott Vitell (1986), “A General Theory of Marketing Ethics”, Journal of Macromarketing, 6 (1), 5–16.

Kilbourne, William E. and Suzanne C. Beckmann (1998), “Review and Critical Assessment of Research on Marketing and the Environment”, Journal of Marketing Management, 14 (6), 513–32.

Kinnear, Thomas C., James R. Taylor, and Sadrudin A. Ahmed (1974), “Ecologically Concerned Consumers: Who Are They?”, Journal of Marketing, 38 (2), 20–24.

Kotler, Philip and Gerald Zaltman (1971), “Social Marketing: An Approach to Planned Social Change”, Journal of Marketing, 35 (3), 3–12.

Kotler, Philip and Sidney J. Levy (1969), “Broadening the Concept of Marketing”, Journal of Marketing, 33 (1), 10–15.

Laczniak, Gene R. and Patrick E. Murphy (2006), “Normative Perspectives for Ethical and Socially Responsible Marketing”, Journal of Macromarketing, 26 (2), 154–77.

Laczniak, Gene R. and Patrick E. Murphy (2019), “The Role of Normative Marketing Ethics”, Journal of Business Research, 95, 401–407.

Lefebvre, R. Craig (2011), “An Integrative Model for Social Marketing”, Journal of Social Marketing, 1 (1), 54–72.

Luchs, Michael G., Rebecca Walker Naylor, Julie R. Irwin, and Rajagopal Raghunathan (2010), “The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference”, Journal of Marketing, 74 (5), 18–31.

Luo, Xueming and C.B. Bhattacharya (2006), “Corporate Social Responsibility, Customer Satisfaction, and Market Value”, Journal of Marketing, 70 (4), 1–18.

Maignan, Isabelle and O.C. Ferrell (2004), “Corporate Social Responsibility and Marketing: An Integrative Framework”, Journal of the Academy of Marketing Science, 32 (1), 3–19.

Menon, Ajay and Anil Menon (1997), “Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy”, Journal of Marketing, 61 (1), 51–67.

Mick, David Glen (2006), “Meaning and Mattering Through Transformative Consumer Research”, in Advances in Consumer Research, Vol. 33, Cornelia Pechmann and Linda L. Price, eds. Duluth, MN: Association for Consumer Research, 1–4.

Mishra, Saurabh and Sachin B. Modi (2016), “Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability”, Journal of Marketing, 80 (1), 26–46.

Peloza, John and Jingzhi Shang (2011), “How Can Corporate Social Responsibility Activities Create Value for Stakeholders? A Systematic Review”, Journal of the Academy of Marketing Science, 39 (1), 117–35.

Porter, Michael E. and Mark R. Kramer (2006), “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility”, Harvard Business Review, 84 (12), 78–92.

Sen, Sankar and C.B. Bhattacharya (2001), “Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility”, Journal of Marketing Research, 38 (2), 225–43.

Sheth, Jagdish N. and Atul Parvatiyar (2021), “Sustainable Marketing: Market-Driving, Not Market-Driven”, Journal of Macromarketing, 41 (1), 150–65.

Sirgy, M. Joseph and Dong-Jin Lee (1996), “Setting Socially Responsible Marketing Objectives: A Quality-of-Life Approach”, European Journal of Marketing, 30 (5), 20–34.

Sprott, David E. and Anthony D. Miyazaki (2002), “Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing”, Journal of Public Policy & Marketing, 21 (1), 105–25.

Stern, Louis W. and Thomas L. Eovaldi (1984), Legal Aspects of Marketing Strategy: Antitrust and Consumer Protection Issues. Englewood Cliffs, NJ: Prentice Hall.

White, Katherine, Rishad Habib, and David J. Hardisty (2019), “How to SHIFT Consumer Behaviors to Be More Sustainable: A Literature Review and Guiding Framework”, Journal of Marketing, 83 (3), 22–49.

Wiebe, G.D. (1951), “Merchandising Commodities and Citizenship on Television”, Public Opinion Quarterly, 15 (4), 679–91.

Wilkie, William L. (1997), “Developing Research on Public Policy and Marketing”, Journal of Public Policy & Marketing, 16 (1), 132–36.

Wilkie, William L. and David M. Gardner (1974), “The Role of Marketing Research in Public Policy Decision Making”, Journal of Marketing, 38 (1), 38–47.

Wilkie, William L. and Elizabeth S. Moore (1999), “Marketing's Contributions to Society”, Journal of Marketing, 63 (Special Issue), 198–218.

Wilkie, William L. and Elizabeth S. Moore (2003), “Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development”, Journal of Public Policy & Marketing, 22 (2), 116–46.