Periodic Table of Marketing Strategy logo: MS element tile, number 26The Periodic Table of Marketing Strategy v1.0

Column 18 · 37 works

Marketing-Finance and Performance

Bonoma, Thomas V. and Bruce H. Clark (1988), Marketing Performance Assessment. Boston: Harvard Business School Press.

Buzzell, Robert D., Bradley T. Gale, and Ralph G.M. Sultan (1975), “Market Share: A Key to Profitability”, Harvard Business Review, 53 (1), 97–106.

Clark, Bruce H. (1999), “Marketing Performance Measures: History and Interrelationships”, Journal of Marketing Management, 15 (8), 711–32.

Currim, Imran S., Jooseop Lim, and Joung W. Kim (2012), “You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spending Decisions and Stock Market Return”, Journal of Marketing, 76 (5), 33–48.

Day, George S. and Liam Fahey (1988), “Valuing Market Strategies”, Journal of Marketing, 52 (3), 45–57.

Edeling, Alexander, Shuba Srinivasan, and Dominique M. Hanssens (2021), “The Marketing–Finance Interface: A New Integrative Review of Metrics, Methods, and Findings and an Agenda for Future Research”, International Journal of Research in Marketing, 38 (4), 857–76.

Edeling, Alexander and Alexander Himme (2018), “When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship”, Journal of Marketing, 82 (3), 1–24.

Edeling, Alexander and Marc Fischer (2016), “Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis”, Journal of Marketing Research, 53 (4), 515–34.

Farris, Paul W., Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein (2006), Marketing Metrics: 50+ Metrics Every Executive Should Master. Upper Saddle River, NJ: Wharton School Publishing.

Fornell, Claes, Sunil Mithas, Forrest V. Morgeson III, and M.S. Krishnan (2006), “Customer Satisfaction and Stock Prices: High Returns, Low Risk”, Journal of Marketing, 70 (1), 3–14.

Fornell, Claes, Forrest V. Morgeson III, and G. Tomas M. Hult (2016), “Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible”, Journal of Marketing, 80 (5), 92–107.

Grewal, Rajdeep, Murali Chandrashekaran, and Alka V. Citrin (2010), “Customer Satisfaction Heterogeneity and Shareholder Value”, Journal of Marketing Research, 47 (4), 612–26.

Hanssens, Dominique M., Roland T. Rust, and Rajendra K. Srivastava (2009), “Marketing Strategy and Wall Street: Nailing Down Marketing's Impact”, Journal of Marketing, 73 (6), 115–18.

Hanssens, Dominique M. and Koen H. Pauwels (2016), “Demonstrating the Value of Marketing”, Journal of Marketing, 80 (6), 173–90.

Jacobson, Robert and David A. Aaker (1985), “Is Market Share All That It's Cracked Up to Be?”, Journal of Marketing, 49 (4), 11–22.

Joshi, Amit and Dominique M. Hanssens (2010), “The Direct and Indirect Effects of Advertising Spending on Firm Value”, Journal of Marketing, 74 (1), 20–33.

Kaplan, Robert S. and David P. Norton (1992), “The Balanced Scorecard: Measures That Drive Performance”, Harvard Business Review, 70 (1), 71–79.

Katsikeas, Constantine S., Neil A. Morgan, Leonidas C. Leonidou, and G. Tomas M. Hult (2016), “Assessing Performance Outcomes in Marketing”, Journal of Marketing, 80 (2), 1–20.

Lane, Vicki and Robert Jacobson (1995), “Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity”, Journal of Marketing, 59 (1), 63–77.

McAlister, Leigh, Raji Srinivasan, and MinChung Kim (2007), “Advertising, Research and Development, and Systematic Risk of the Firm”, Journal of Marketing, 71 (1), 35–48.

Mintz, Ofer and Imran S. Currim (2013), “What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?”, Journal of Marketing, 77 (2), 17–40.

Mizik, Natalie (2010), “The Theory and Practice of Myopic Management”, Journal of Marketing Research, 47 (4), 594–611.

Mizik, Natalie and Robert Jacobson (2003), “Trading Off Between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis”, Journal of Marketing, 67 (1), 63–76.

Mizik, Natalie and Robert Jacobson (2007), “Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context”, Marketing Science, 26 (3), 361–79.

Morgan, Neil A., Bruce H. Clark, and Rich Gooner (2002), “Marketing Productivity, Marketing Audits, and Systems for Marketing Performance Assessment: Integrating Multiple Perspectives”, Journal of Business Research, 55 (5), 363–75.

Pauwels, Koen, Tim Ambler, Bruce H. Clark, Pat LaPointe, David Reibstein, Bernd Skiera, Berend Wierenga, and Thorsten Wiesel (2009), “Dashboards as a Service: Why, What, How, and What Research Is Needed?”, Journal of Service Research, 12 (2), 175–89.

Pauwels, Koen, Jorge Silva-Risso, Shuba Srinivasan, and Dominique M. Hanssens (2004), “New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry”, Journal of Marketing, 68 (4), 142–56.

Rego, Lopo L., Neil A. Morgan, and Claes Fornell (2013), “Reexamining the Market Share–Customer Satisfaction Relationship”, Journal of Marketing, 77 (5), 1–20.

Rust, Roland T., Tim Ambler, Gregory S. Carpenter, V. Kumar, and Rajendra K. Srivastava (2004), “Measuring Marketing Productivity: Current Knowledge and Future Directions”, Journal of Marketing, 68 (4), 76–89.

Sevin, Charles H. (1965), Marketing Productivity Analysis. New York: McGraw-Hill.

Sheth, Jagdish N. and Rajendra S. Sisodia (2002), “Marketing Productivity: Issues and Analysis”, Journal of Business Research, 55 (5), 349–62.

Sorescu, Alina, Venkatesh Shankar, and Tarun Kushwaha (2007), “New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep”, Journal of Marketing Research, 44 (3), 468–89.

Sorescu, Alina, Nooshin L. Warren, and Larisa Ertekin (2017), “Event Study Methodology in the Marketing Literature: An Overview”, Journal of the Academy of Marketing Science, 45 (2), 186–207.

Srinivasan, Shuba and Dominique M. Hanssens (2009), “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”, Journal of Marketing Research, 46 (3), 293–312.

Srivastava, Rajendra K., Tasadduq A. Shervani, and Liam Fahey (1998), “Market-Based Assets and Shareholder Value: A Framework for Analysis”, Journal of Marketing, 62 (1), 2–18.

Szymanski, David M., Sundar G. Bharadwaj, and P. Rajan Varadarajan (1993), “An Analysis of the Market Share-Profitability Relationship”, Journal of Marketing, 57 (3), 1–18.

Tuli, Kapil R. and Sundar G. Bharadwaj (2009), “Customer Satisfaction and Stock Returns Risk”, Journal of Marketing, 73 (6), 184–97.