Column 15 · 78 works

Global Marketing Strategy

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Alden, Dana L., Jan-Benedict E.M. Steenkamp, and Rajeev Batra (1999), “Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture”, Journal of Marketing, 63 (1), 75–87.

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Bartsch, Fabian, Petra Riefler, and Adamantios Diamantopoulos (2016), “A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization”, Journal of International Marketing, 24 (1), 82–110.

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Beugelsdijk, Sjoerd, Tatiana Kostova, and Kendall Roth (2017), “An Overview of Hofstede-Inspired Country-Level Culture Research in International Business Since 2006”, Journal of International Business Studies, 48 (1), 30–47.

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Burgess, Steven Michael and Jan-Benedict E.M. Steenkamp (2006), “Marketing Renaissance: How Research in Emerging Markets Advances Marketing Science and Practice”, International Journal of Research in Marketing, 23 (4), 337–56.

Buzzell, Robert D. (1968), “Can You Standardize Multinational Marketing?”, Harvard Business Review, 46 (6), 102–13.

Cavusgil, S. Tamer and Erin Cavusgil (2012), “Reflections on International Marketing: Destructive Regeneration and Multinational Firms”, Journal of the Academy of Marketing Science, 40 (2), 202–17.

Cavusgil, S. Tamer and Gary Knight (2015), “The Born Global Firm: An Entrepreneurial and Capabilities Perspective on Early and Rapid Internationalization”, Journal of International Business Studies, 46 (1), 3–16.

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Cavusgil, S. Tamer and Shaoming Zou (1994), “Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures”, Journal of Marketing, 58 (1), 1–21.

Chabowski, Brian R., Saeed Samiee, and G. Tomas M. Hult (2013), “A Bibliometric Analysis of the Global Branding Literature and a Research Agenda”, Journal of International Business Studies, 44 (6), 622–34.

Cleveland, Mark, Michel Laroche, and Nicolas Papadopoulos (2009), “Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes”, Journal of International Marketing, 17 (1), 116–46.

Douglas, Susan P. and Yoram Wind (1987), “The Myth of Globalization”, Columbia Journal of World Business, 22 (4), 19–29.

Ghemawat, Pankaj (2001), “Distance Still Matters: The Hard Reality of Global Expansion”, Harvard Business Review, 79 (8), 137–47.

Griffith, David A. and Matthew B. Myers (2005), “The Performance Implications of Strategic Fit of Relational Norm Governance Strategies in Global Supply Chain Relationships”, Journal of International Business Studies, 36 (3), 254–69.

Hamel, Gary and C.K. Prahalad (1985), “Do You Really Have a Global Strategy?”, Harvard Business Review, 63 (4), 139–48.

ter Hofstede, Frenkel, Jan-Benedict E.M. Steenkamp, and Michel Wedel (1999), “International Market Segmentation Based on Consumer-Product Relations”, Journal of Marketing Research, 36 (1), 1–17.

Hofstede, Geert (1980), Culture's Consequences: International Differences in Work-Related Values. Beverly Hills, CA: Sage.

Holt, Douglas B., John A. Quelch, and Earl L. Taylor (2004), “How Global Brands Compete”, Harvard Business Review, 82 (9), 68–75.

Hult, G. Tomas M., Maria Alejandra Gonzalez-Perez, and Katarina Lagerström (2020), “The Theoretical Evolution and Use of the Uppsala Model of Internationalization in the International Business Ecosystem”, Journal of International Business Studies, 51 (1), 38–49.

Hult, G. Tomas M., David J. Ketchen Jr., David A. Griffith, Brian R. Chabowski, Mary K. Hamman, Bernadine Johnson Dykes, Wesley A. Pollitte, and S. Tamer Cavusgil (2008), “An Assessment of the Measurement of Performance in International Business Research”, Journal of International Business Studies, 39 (6), 1064–80.

Jain, Subhash C. (1989), “Standardization of International Marketing Strategy: Some Research Hypotheses”, Journal of Marketing, 53 (1), 70–79.

Johanson, Jan and Finn Wiedersheim-Paul (1975), “The Internationalization of the Firm: Four Swedish Cases”, Journal of Management Studies, 12 (3), 305–22.

Johanson, Jan and Jan-Erik Vahlne (1977), “The Internationalization Process of the Firm: A Model of Knowledge Development and Increasing Foreign Market Commitments”, Journal of International Business Studies, 8 (1), 23–32.

Johanson, Jan and Jan-Erik Vahlne (2009), “The Uppsala Internationalization Process Model Revisited: From Liability of Foreignness to Liability of Outsidership”, Journal of International Business Studies, 40 (9), 1411–31.

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Katsikeas, Constantine S., Leonidas C. Leonidou, and Athina Zeriti (2020), “Revisiting International Marketing Strategy in a Digital Era: Opportunities, Challenges, and Research Directions”, International Marketing Review, 37 (3), 405–24.

Katsikeas, Constantine S., Saeed Samiee, and Marios Theodosiou (2006), “Strategy Fit and Performance Consequences of International Marketing Standardization”, Strategic Management Journal, 27 (9), 867–90.

Katsikeas, Constantine S., Dionysis Skarmeas, and Daniel C. Bello (2009), “Developing Successful Trust-Based International Exchange Relationships”, Journal of International Business Studies, 40 (1), 132–55.

Khanna, Tarun and Krishna Palepu (1997), “Why Focused Strategies May Be Wrong for Emerging Markets”, Harvard Business Review, 75 (4), 41–51.

Kim, W. Chan and Peter Hwang (1992), “Global Strategy and Multinationals' Entry Mode Choice”, Journal of International Business Studies, 23 (1), 29–53.

Klein, Saul, Gary L. Frazier, and Victor J. Roth (1990), “A Transaction Cost Analysis Model of Channel Integration in International Markets”, Journal of Marketing Research, 27 (2), 196–208.

Knight, Gary A. and S. Tamer Cavusgil (2004), “Innovation, Organizational Capabilities, and the Born-Global Firm”, Journal of International Business Studies, 35 (2), 124–41.

Kogut, Bruce and Harbir Singh (1988), “The Effect of National Culture on the Choice of Entry Mode”, Journal of International Business Studies, 19 (3), 411–32.

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Morgan, Neil A., Hui Feng, and Kimberly A. Whitler (2018), “Marketing Capabilities in International Marketing”, Journal of International Marketing, 26 (1), 61–95.

Morgan, Neil A., Anna Kaleka, and Constantine S. Katsikeas (2004), “Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment”, Journal of Marketing, 68 (1), 90–108.

Morgan, Neil A., Constantine S. Katsikeas, and Douglas W. Vorhies (2012), “Export Marketing Strategy Implementation, Export Marketing Capabilities, and Export Venture Performance”, Journal of the Academy of Marketing Science, 40 (2), 271–89.

Morgan, Neil A., Douglas W. Vorhies, and Bodo B. Schlegelmilch (2006), “Resource-Performance Relationships in Industrial Export Ventures: The Role of Resource Inimitability and Substitutability”, Industrial Marketing Management, 35 (5), 621–33.

Nagashima, Akira (1970), “A Comparison of Japanese and U.S. Attitudes Toward Foreign Products”, Journal of Marketing, 34 (1), 68–74.

Nagashima, Akira (1977), “A Comparative “Made In” Product Image Survey Among Japanese Businessmen”, Journal of Marketing, 41 (3), 95–100.

Oviatt, Benjamin M. and Patricia Phillips McDougall (1994), “Toward a Theory of International New Ventures”, Journal of International Business Studies, 25 (1), 45–64.

Özsomer, Ayşegül (2012), “The Interplay Between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness”, Journal of International Marketing, 20 (2), 72–95.

Perlmutter, Howard V. (1969), “The Tortuous Evolution of the Multinational Corporation”, Columbia Journal of World Business, 4 (1), 9–18.

Peterson, Robert A. and Alain J.P. Jolibert (1995), “A Meta-Analysis of Country-of-Origin Effects”, Journal of International Business Studies, 26 (4), 883–900.

Porter, Michael E. (1986), “Competition in Global Industries: A Conceptual Framework”, Competition in Global Industries, Michael E. Porter, ed. Boston: Harvard Business School Press, 15–60.

Prahalad, C.K. (2005), The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits. Upper Saddle River, NJ: Wharton School Publishing.

Rosson, Philip J. and I. David Ford (1982), “Manufacturer-Overseas Distributor Relations and Export Performance”, Journal of International Business Studies, 13 (2), 57–72.

Samiee, Saeed, Brian R. Chabowski, and G. Tomas M. Hult (2015), “International Relationship Marketing: Intellectual Foundations and Avenues for Further Research”, Journal of International Marketing, 23 (4), 1–21.

Samiee, Saeed and Brian R. Chabowski (2012), “Knowledge Structure in International Marketing: A Multi-Method Bibliometric Analysis”, Journal of the Academy of Marketing Science, 40 (2), 364–86.

Samiee, Saeed and Kendall Roth (1992), “The Influence of Global Marketing Standardization on Performance”, Journal of Marketing, 56 (2), 1–17.

Schmid, Stefan and Thomas Kotulla (2011), “50 Years of Research on International Standardization and Adaptation: From a Systematic Literature Analysis to a Theoretical Framework”, International Business Review, 20 (5), 491–507.

Schooler, Robert D. (1965), “Product Bias in the Central American Common Market”, Journal of Marketing Research, 2 (4), 394–97.

Shenkar, Oded (2001), “Cultural Distance Revisited: Towards a More Rigorous Conceptualization and Measurement of Cultural Differences”, Journal of International Business Studies, 32 (3), 519–35.

Sheth, Jagdish N. (2011), “Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices”, Journal of Marketing, 75 (4), 166–82.

Shimp, Terence A. and Subhash Sharma (1987), “Consumer Ethnocentrism: Construction and Validation of the CETSCALE”, Journal of Marketing Research, 24 (3), 280–89.

Skarmeas, Dionysis, Constantine S. Katsikeas, and Bodo B. Schlegelmilch (2002), “Drivers of Commitment and Its Impact on Performance in Cross-Cultural Buyer-Seller Relationships: The Importer's Perspective”, Journal of International Business Studies, 33 (4), 757–83.

Sorenson, Ralph Z. and Ulrich E. Wiechmann (1975), “How Multinationals View Marketing Standardization”, Harvard Business Review, 53 (3), 38–54.

Steenkamp, Jan-Benedict E.M. (2014), “How Global Brands Create Firm Value: The 4V Model”, International Marketing Review, 31 (1), 5–29.

Steenkamp, Jan-Benedict E.M., Rajeev Batra, and Dana L. Alden (2003), “How Perceived Brand Globalness Creates Brand Value”, Journal of International Business Studies, 34 (1), 53–65.

Steenkamp, Jan-Benedict E.M., Frenkel ter Hofstede, and Michel Wedel (1999), “A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness”, Journal of Marketing, 63 (2), 55–69.

Steenkamp, Jan-Benedict E.M. and Frenkel ter Hofstede (2002), “International Market Segmentation: Issues and Perspectives”, International Journal of Research in Marketing, 19 (3), 185–213.

Theodosiou, Marios and Leonidas C. Leonidou (2003), “Standardization Versus Adaptation of International Marketing Strategy: An Integrative Assessment of the Empirical Research”, International Business Review, 12 (2), 141–71.

Vahlne, Jan-Erik and Jan Johanson (2020), “The Uppsala Model: Networks and Micro-Foundations”, Journal of International Business Studies, 51 (1), 4–10.

Verlegh, Peeter W.J. and Jan-Benedict E.M. Steenkamp (1999), “A Review and Meta-Analysis of Country-of-Origin Research”, Journal of Economic Psychology, 20 (5), 521–46.

Yip, George S. (1989), “Global Strategy... In a World of Nations?”, Sloan Management Review, 31 (1), 29–41.

Zou, Shaoming and S. Tamer Cavusgil (1996), “Global Strategy: A Review and an Integrated Conceptual Framework”, European Journal of Marketing, 30 (1), 52–69.

Zou, Shaoming and S. Tamer Cavusgil (2002), “The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance”, Journal of Marketing, 66 (4), 40–56.

Zou, Shaoming and Simona Stan (1998), “The Determinants of Export Performance: A Review of the Empirical Literature Between 1987 and 1997”, International Marketing Review, 15 (5), 333–56.