Periodic Table of Marketing Strategy logo: MS element tile, number 26The Periodic Table of Marketing Strategy v1.0

Column 7 · 41 works

Organization and Implementation

Achrol, Ravi S. (1991), “Evolution of the Marketing Organization: New Forms for Turbulent Environments”, Journal of Marketing, 55 (4), 77–93.

Achrol, Ravi S. and Philip Kotler (1999), “Marketing in the Network Economy”, Journal of Marketing, 63 (Special Issue), 146–63.

Anderson, Paul F. (1982), “Marketing, Strategic Planning and the Theory of the Firm”, Journal of Marketing, 46 (2), 15–26.

Bonoma, Thomas V. (1984), “Making Your Marketing Strategy Work”, Harvard Business Review, 62 (2), 69–76.

Bonoma, Thomas V. (1985), The Marketing Edge: Making Strategies Work. New York: Free Press.

Corey, E. Raymond and Steven H. Star (1971), Organization Strategy: A Marketing Approach. Boston: Division of Research, Harvard Business School.

Feng, Hui, Neil A. Morgan, and Lopo L. Rego (2015), “Marketing Department Power and Firm Performance”, Journal of Marketing, 79 (5), 1–20.

Germann, Frank, Peter Ebbes, and Rajdeep Grewal (2015), “The Chief Marketing Officer Matters!”, Journal of Marketing, 79 (3), 1–22.

Homburg, Christian and Ove Jensen (2007), “The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?”, Journal of Marketing, 71 (3), 124–42.

Homburg, Christian, Danijel Jozić, and Christina Kuehnl (2017), “Customer Experience Management: Toward Implementing an Evolving Marketing Concept”, Journal of the Academy of Marketing Science, 45 (3), 377–401.

Homburg, Christian, John P. Workman Jr., and Harley Krohmer (1999), “Marketing's Influence Within the Firm”, Journal of Marketing, 63 (2), 1–17.

Homburg, Christian, John P. Workman Jr., and Ove Jensen (2000), “Fundamental Changes in Marketing Organization: The Movement Toward a Customer-Focused Organizational Structure”, Journal of the Academy of Marketing Science, 28 (4), 459–78.

Homburg, Christian, Marko Grozdanovic, and Martin Klarmann (2007), “Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems”, Journal of Marketing, 71 (3), 18–38.

Homburg, Christian, Ove Jensen, and Harley Krohmer (2008), “Configurations of Marketing and Sales: A Taxonomy”, Journal of Marketing, 72 (2), 133–54.

Hughes, Douglas E., Joël Le Bon, and Avinash Malshe (2012), “The Marketing–Sales Interface at the Interface: Creating Market-Based Capabilities Through Organizational Synergy”, Journal of Personal Selling & Sales Management, 32 (1), 57–72.

Hult, G. Tomas M. (2011), “Toward a Theory of the Boundary-Spanning Marketing Organization and Insights from 31 Organization Theories”, Journal of the Academy of Marketing Science, 39 (4), 509–36.

Jaworski, Bernard J. (1988), “Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences”, Journal of Marketing, 52 (3), 23–39.

Jaworski, Bernard J., Vlasis Stathakopoulos, and H. Shanker Krishnan (1993), “Control Combinations in Marketing: Conceptual Framework and Empirical Evidence”, Journal of Marketing, 57 (1), 57–69.

Josephson, Brett W., Jean L. Johnson, and Babu John Mariadoss (2016), “Strategic Marketing Ambidexterity: Antecedents and Long-Term Performance Implications”, Journal of the Academy of Marketing Science, 44 (4), 539–54.

Kalaignanam, Kartik, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, and David Gal (2021), “Marketing Agility: The Concept, Antecedents, and a Research Agenda”, Journal of Marketing, 85 (1), 35–58.

Kotler, Philip (1967), Marketing Management: Analysis, Planning, and Control. Englewood Cliffs, NJ: Prentice Hall.

Kotler, Philip (1977), “From Sales Obsession to Marketing Effectiveness”, Harvard Business Review, 55 (6), 67–75.

Lee, Ju-Yeon, Shrihari Sridhar, Conor M. Henderson, and Robert W. Palmatier (2015), “Effect of Customer-Centric Structure on Long-Term Financial Performance”, Marketing Science, 34 (2), 250–68.

Moorman, Christine and Roland T. Rust (1999), “The Role of Marketing”, Journal of Marketing, 63 (Special Issue), 180–97.

Nath, Pravin and Vijay Mahajan (2008), “Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams”, Journal of Marketing, 72 (1), 65–81.

Noble, Charles H. and Michael P. Mokwa (1999), “Implementing Marketing Strategies: Developing and Testing a Managerial Theory”, Journal of Marketing, 63 (4), 57–73.

Olson, Eric M., Stanley F. Slater, and G. Tomas M. Hult (2005), “The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior”, Journal of Marketing, 69 (3), 49–65.

Olson, Eric M., Stanley F. Slater, G. Tomas M. Hult, and Kai M. Olson (2018), “The Application of Human Resource Management Policies Within the Marketing Organization: The Impact on Business and Marketing Strategy Implementation”, Industrial Marketing Management, 69, 62–73.

Piercy, Nigel F. (1998), “Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process”, Journal of the Academy of Marketing Science, 26 (3), 222–36.

Pulendran, Sue, Richard Speed, and Robert E. Widing II (2003), “Marketing Planning, Market Orientation and Business Performance”, European Journal of Marketing, 37 (3/4), 476–97.

Ruekert, Robert W. and Orville C. Walker Jr. (1987), “Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence”, Journal of Marketing, 51 (1), 1–19.

Ruekert, Robert W., Orville C. Walker Jr., and Kenneth J. Roering (1985), “The Organization of Marketing Activities: A Contingency Theory of Structure and Performance”, Journal of Marketing, 49 (1), 13–25.

Sashittal, Hemant C. and Avan R. Jassawalla (2001), “Marketing Implementation in Smaller Organizations: Definition, Framework, and Propositional Inventory”, Journal of the Academy of Marketing Science, 29 (1), 50–69.

Slater, Stanley F. and Eric M. Olson (2000), “Strategy Type and Performance: The Influence of Sales Force Management”, Strategic Management Journal, 21 (8), 813–29.

Thorpe, Eleri R. and Robert E. Morgan (2007), “In Pursuit of the “Ideal Approach” to Successful Marketing Strategy Implementation”, to Successful Marketing Strategy Implementation,” European Journal of Marketing, 41 (5/6), 659–80.

Verhoef, Peter C. and Peter S.H. Leeflang (2009), “Understanding the Marketing Department's Influence Within the Firm”, Journal of Marketing, 73 (2), 14–37.

Vorhies, Douglas W. and Neil A. Morgan (2003), “A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance”, Journal of Marketing, 67 (1), 100–15.

Walker, Orville C., Jr. and Robert W. Ruekert (1987), “Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework”, Journal of Marketing, 51 (3), 15–33.

Webster, Frederick E., Jr. (1992), “The Changing Role of Marketing in the Corporation”, Journal of Marketing, 56 (4), 1–17.

Whitler, Kimberly A., Ben Lee, Ryan Krause, and Neil A. Morgan (2021), “Upper Echelons Research in Marketing”, Journal of the Academy of Marketing Science, 49 (1), 198–219.

Workman, John P., Jr., Christian Homburg, and Kjell Gruner (1998), “Marketing Organization: An Integrative Framework of Dimensions and Determinants”, Journal of Marketing, 62 (3), 21–41.