Periodic Table of Marketing Strategy logo: MS element tile, number 26The Periodic Table of Marketing Strategy v1.0

Column 2 · 37 works

Competition and Timing

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Chen, Ming-Jer (1996), “Competitor Analysis and Interfirm Rivalry: Toward a Theoretical Integration”, Academy of Management Review, 21 (1), 100–34.

Chen, Ming-Jer and Danny Miller (2012), “Competitive Dynamics: Themes, Trends, and a Prospective Research Platform”, Academy of Management Annals, 6 (1), 135–210.

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Gatignon, Hubert, Erin Anderson, and Kristiaan Helsen (1989), “Competitive Reactions to Market Entry: Explaining Interfirm Differences”, Journal of Marketing Research, 26 (1), 44–55.

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Hauser, John R. and Steven M. Shugan (1983), “Defensive Marketing Strategies”, Marketing Science, 2 (4), 319–60.

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Hunt, Shelby D. and Robert M. Morgan (1996), “The Comparative Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions”, Journal of Marketing, 60 (4), 107–14.

Iansiti, Marco and Roy Levien (2004), “Strategy as Ecology”, Harvard Business Review, 82 (3), 68–78.

Jacobides, Michael G., Carmelo Cennamo, and Annabelle Gawer (2018), “Towards a Theory of Ecosystems”, Strategic Management Journal, 39 (8), 2255–76.

Jaworski, Bernard, Ajay K. Kohli, and Arvind Sahay (2000), “Market-Driven Versus Driving Markets”, Journal of the Academy of Marketing Science, 28 (1), 45–54.

Kerin, Roger A., P. Rajan Varadarajan, and Robert A. Peterson (1992), “First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions”, Journal of Marketing, 56 (4), 33–52.

Kindström, Daniel, Mikael Ottosson, and Per Carlborg (2018), “Unraveling Firm-Level Activities for Shaping Markets”, Industrial Marketing Management, 68, 36–45.

Kuester, Sabine, Christian Homburg, and Thomas S. Robertson (1999), “Retaliatory Behavior to New Product Entry”, Journal of Marketing, 63 (4), 90–106.

Kumar, Nirmalya, Lisa Scheer, and Philip Kotler (2000), “From Market Driven to Market Driving”, European Management Journal, 18 (2), 129–42.

Lambkin, Mary and George S. Day (1989), “Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle”, Journal of Marketing, 53 (3), 4–20.

Levitt, Theodore (1965), “Exploit the Product Life Cycle”, Harvard Business Review, 43 (6), 81–94.

Lieberman, Marvin B. and David B. Montgomery (1988), “First-Mover Advantages”, Strategic Management Journal, 9 (S1), 41–58.

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Nenonen, Suvi, Kaj Storbacka, and Charlotta Windahl (2019), “Capabilities for Market-Shaping: Triggering and Facilitating Increased Value Creation”, Journal of the Academy of Marketing Science, 47 (4), 617–39.

Polli, Rolando and Victor Cook (1969), “Validity of the Product Life Cycle”, Journal of Business, 42 (4), 385–400.

Ramaswamy, Venkatram, Hubert Gatignon, and David J. Reibstein (1994), “Competitive Marketing Behavior in Industrial Markets”, Journal of Marketing, 58 (2), 45–55.

Robinson, William T. and Claes Fornell (1985), “Sources of Market Pioneer Advantages in Consumer Goods Industries”, Journal of Marketing Research, 22 (3), 305–17.

Shapiro, Carl and Hal R. Varian (1998), Information Rules: A Strategic Guide to the Network Economy. Boston: Harvard Business School Press.

Srivastava, Rajendra K., Mark I. Alpert, and Allan D. Shocker (1984), “A Customer-Oriented Approach for Determining Market Structures”, Journal of Marketing, 48 (2), 32–45.

Steenkamp, Jan-Benedict E.M., Vincent R. Nijs, Dominique M. Hanssens, and Marnik G. Dekimpe (2005), “Competitive Reactions to Advertising and Promotion Attacks”, Marketing Science, 24 (1), 35–54.

Szymanski, David M., Lisa C. Troy, and Sundar G. Bharadwaj (1995), “Order of Entry and Business Performance: An Empirical Synthesis and Reexamination”, Journal of Marketing, 59 (4), 17–33.

Urban, Glen L., Theresa Carter, Steven Gaskin, and Zofia Mucha (1986), “Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications”, Management Science, 32 (6), 645–59.