Periodic Table of Marketing Strategy logo: MS element tile, number 26The Periodic Table of Marketing Strategy v1.0

Column 6 · 37 works

Innovation and New Products

Abernathy, William J. and Kim B. Clark (1985), “Innovation: Mapping the Winds of Creative Destruction”, Research Policy, 14 (1), 3–22.

Atuahene-Gima, Kwaku (2005), “Resolving the Capability–Rigidity Paradox in New Product Innovation”, Journal of Marketing, 69 (4), 61–83.

Bass, Frank M. (1969), “A New Product Growth for Model Consumer Durables”, Management Science, 15 (5), 215–27.

Bayus, Barry L. (2013), “Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community”, Management Science, 59 (1), 226–44.

Calantone, Roger J., S. Tamer Cavusgil, and Yushan Zhao (2002), “Learning Orientation, Firm Innovation Capability, and Firm Performance”, Industrial Marketing Management, 31 (6), 515–24.

Chandy, Rajesh K. and Gerard J. Tellis (1998), “Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize”, Journal of Marketing Research, 35 (4), 474–87.

Chandy, Rajesh K. and Gerard J. Tellis (2000), “The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation”, Journal of Marketing, 64 (3), 1–17.

Chaney, Paul K., Timothy M. Devinney, and Russell S. Winer (1991), “The Impact of New Product Introductions on the Market Value of Firms”, Journal of Business, 64 (4), 573–610.

Cooper, Robert G. (1979), “The Dimensions of Industrial New Product Success and Failure”, Journal of Marketing, 43 (3), 93–103.

Cooper, Robert G. and Elko J. Kleinschmidt (1987), “New Products: What Separates Winners from Losers?”, Journal of Product Innovation Management, 4 (3), 169–84.

Evanschitzky, Heiner, Martin Eisend, Roger J. Calantone, and Yuanyuan Jiang (2012), “Success Factors of Product Innovation: An Updated Meta-Analysis”, Journal of Product Innovation Management, 29 (S1), 21–37.

Gatignon, Hubert and Thomas S. Robertson (1985), “A Propositional Inventory for New Diffusion Research”, Journal of Consumer Research, 11 (4), 849–67.

Golder, Peter N. and Gerard J. Tellis (2004), “Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle”, Marketing Science, 23 (2), 207–18.

Griffin, Abbie and John R. Hauser (1993), “The Voice of the Customer”, Marketing Science, 12 (1), 1–27.

Griffin, Abbie and John R. Hauser (1996), “Integrating R&D and Marketing: A Review and Analysis of the Literature”, Journal of Product Innovation Management, 13 (3), 191–215.

Gupta, Ashok K., S.P. Raj, and David Wilemon (1986), “A Model for Studying R&D-Marketing Interface in the Product Innovation Process”, Journal of Marketing, 50 (2), 7–17.

Han, Jin K., Namwoon Kim, and Rajendra K. Srivastava (1998), “Market Orientation and Organizational Performance: Is Innovation a Missing Link?”, Journal of Marketing, 62 (4), 30–45.

Henard, David H. and David M. Szymanski (2001), “Why Some New Products Are More Successful Than Others”, Journal of Marketing Research, 38 (3), 362–75.

von Hippel, Eric (1986), “Lead Users: A Source of Novel Product Concepts”, Management Science, 32 (7), 791–805.

Hoyer, Wayne D., Rajesh Chandy, Matilda Dorotic, Manfred Krafft, and Siddharth S. Singh (2010), “Consumer Cocreation in New Product Development”, Journal of Service Research, 13 (3), 283–96.

Hult, G. Tomas M., Robert F. Hurley, and Gary A. Knight (2004), “Innovativeness: Its Antecedents and Impact on Business Performance”, Industrial Marketing Management, 33 (5), 429–38.

Hurley, Robert F. and G. Tomas M. Hult (1998), “Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination”, Journal of Marketing, 62 (3), 42–54.

Lilien, Gary L., Pamela D. Morrison, Kathleen Searls, Mary Sonnack, and Eric von Hippel (2002), “Performance Assessment of the Lead User Idea-Generation Process for New Product Development”, Management Science, 48 (8), 1042–59.

Li, Tiger and Roger J. Calantone (1998), “The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination”, Journal of Marketing, 62 (4), 13–29.

Mahajan, Vijay, Eitan Muller, and Frank M. Bass (1990), “New Product Diffusion Models in Marketing: A Review and Directions for Research”, Journal of Marketing, 54 (1), 1–26.

Midgley, David F. and Grahame R. Dowling (1978), “Innovativeness: The Concept and Its Measurement”, Journal of Consumer Research, 4 (4), 229–42.

Montoya-Weiss, Mitzi M. and Roger Calantone (1994), “Determinants of New Product Performance: A Review and Meta-Analysis”, Journal of Product Innovation Management, 11 (5), 397–417.

Moorman, Christine and Anne S. Miner (1997), “The Impact of Organizational Memory on New Product Performance and Creativity”, Journal of Marketing Research, 34 (1), 91–106.

Peres, Renana, Eitan Muller, and Vijay Mahajan (2010), “Innovation Diffusion and New Product Growth Models: A Critical Review and Research Directions”, International Journal of Research in Marketing, 27 (2), 91–106.

Rogers, Everett M. (1962), Diffusion of Innovations. New York: Free Press.

Rubera, Gaia and Ahmet H. Kirca (2012), “Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration”, Journal of Marketing, 76 (3), 130–47.

Sethi, Rajesh, Daniel C. Smith, and C. Whan Park (2001), “Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products”, Journal of Marketing Research, 38 (1), 73–85.

Sorescu, Alina B., Rajesh K. Chandy, and Jaideep C. Prabhu (2003), “Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals”, Journal of Marketing, 67 (4), 82–102.

Srinivasan, Shuba, Koen Pauwels, Jorge Silva-Risso, and Dominique M. Hanssens (2009), “Product Innovations, Advertising, and Stock Returns”, Journal of Marketing, 73 (1), 24–43.

Troy, Lisa C., Tanawat Hirunyawipada, and Audhesh K. Paswan (2008), “Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings”, Journal of Marketing, 72 (6), 132–46.

Warren, Nooshin L. and Alina Sorescu (2017), “When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News”, Journal of Marketing, 81 (2), 64–82.

Zaltman, Gerald, Robert Duncan, and Jonny Holbek (1973), Innovations and Organizations. New York: John Wiley & Sons.