Periodic Table of Marketing Strategy logo: MS element tile, number 26The Periodic Table of Marketing Strategy v1.0

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Resources and Capabilities

Alderson, Wroe (1957), Marketing Behavior and Executive Action: A Functionalist Approach to Marketing Theory. Homewood, IL: Richard D. Irwin.

Alderson, Wroe (1965), Dynamic Marketing Behavior: A Functionalist Theory of Marketing. Homewood, IL: Richard D. Irwin.

Angulo-Ruiz, Fernando, Naveen Donthu, Diego Prior, and Josep Rialp (2014), “The Financial Contribution of Customer-Oriented Marketing Capability”, Journal of the Academy of Marketing Science, 42 (4), 380–99.

Barrales-Molina, Vanesa, Francisco J. Martínez-López, and Juan Carlos Gázquez-Abad (2014), “Dynamic Marketing Capabilities: Toward an Integrative Framework”, International Journal of Management Reviews, 16 (4), 397–416.

Bharadwaj, Sundar G., P. Rajan Varadarajan, and John Fahy (1993), “Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions”, Journal of Marketing, 57 (4), 83–99.

Capron, Laurence and John Hulland (1999), “Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View”, Journal of Marketing, 63 (2), 41–54.

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Day, George S. (1999), The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers. New York: Free Press.

Day, George S. (2003), “Creating a Superior Customer-Relating Capability”, MIT Sloan Management Review, 44 (3), 77–82.

Day, George S. (2011), “Closing the Marketing Capabilities Gap”, Journal of Marketing, 75 (4), 183–95.

Day, George S. and Robin Wensley (1988), “Assessing Advantage: A Framework for Diagnosing Competitive Superiority”, Journal of Marketing, 52 (2), 1–20.

Eisenhardt, Kathleen M. and Jeffrey A. Martin (2000), “Dynamic Capabilities: What Are They?”, Strategic Management Journal, 21 (10–11), 1105–21.

Feng, Hui, Neil A. Morgan, and Lopo L. Rego (2017), “Firm Capabilities and Growth: The Moderating Role of Market Conditions”, Journal of the Academy of Marketing Science, 45 (1), 76–92.

Homburg, Christian, Marcel Theel, and Sebastian Hohenberg (2020), “Marketing Excellence: Nature, Measurement, and Investor Valuations”, Journal of Marketing, 84 (4), 1–22.

Hunt, Shelby D. and Sreedhar Madhavaram (2020), “Adaptive Marketing Capabilities, Dynamic Capabilities, and Renewal Competences: The "Outside vs. Inside" and "Static vs. Dynamic" Controversies in Strategy”, Industrial Marketing Management, 89, 129–39.

Ketchen, David J., Jr., G. Tomas M. Hult, and Stanley F. Slater (2007), “Toward Greater Understanding of Market Orientation and the Resource-Based View”, Strategic Management Journal, 28 (9), 961–64.

Kotabe, Masaaki, Srini S. Srinivasan, and Preet S. Aulakh (2002), “Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities”, Journal of International Business Studies, 33 (1), 79–97.

Kozlenkova, Irina V., Stephen A. Samaha, and Robert W. Palmatier (2014), “Resource-Based Theory in Marketing”, Journal of the Academy of Marketing Science, 42 (1), 1–21.

Krush, Michael T., Ravipreet S. Sohi, and Amit Saini (2015), “Dispersion of Marketing Capabilities: Impact on Marketing's Influence and Business Unit Outcomes”, Journal of the Academy of Marketing Science, 43 (1), 32–51.

Madhavaram, Sreedhar and Shelby D. Hunt (2008), “The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant Resources and Implications for Marketing Strategy”, Journal of the Academy of Marketing Science, 36 (1), 67–82.

Moorman, Christine and George S. Day (2016), “Organizing for Marketing Excellence”, Journal of Marketing, 80 (6), 6–35.

Morgan, Neil A. (2012), “Marketing and Business Performance”, Journal of the Academy of Marketing Science, 40 (1), 102–19.

Morgan, Neil A., Hui Feng, and Kimberly A. Whitler (2018), “Marketing Capabilities in International Marketing”, Journal of International Marketing, 26 (1), 61–95.

Morgan, Neil A., Douglas W. Vorhies, and Bodo B. Schlegelmilch (2006), “Resource-Performance Relationships in Industrial Export Ventures: The Role of Resource Inimitability and Substitutability”, Industrial Marketing Management, 35 (5), 621–33.

Morgan, Neil A., Douglas W. Vorhies, and Charlotte H. Mason (2009), “Market Orientation, Marketing Capabilities, and Firm Performance”, Strategic Management Journal, 30 (8), 909–20.

Slater, Stanley F., G. Tomas M. Hult, and Eric M. Olson (2010), “Factors Influencing the Relative Importance of Marketing Strategy Creativity and Marketing Strategy Implementation Effectiveness”, Industrial Marketing Management, 39 (4), 551–59.

Slater, Stanley F., Eric M. Olson, and G. Tomas M. Hult (2006), “The Moderating Influence of Strategic Orientation on the Strategy Formation Capability–Performance Relationship”, Strategic Management Journal, 27 (12), 1221–31.

Slotegraaf, Rebecca J. and Peter R. Dickson (2004), “The Paradox of a Marketing Planning Capability”, Journal of the Academy of Marketing Science, 32 (4), 371–85.

Srivastava, Rajendra K., Liam Fahey, and H. Kurt Christensen (2001), “The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage”, Journal of Management, 27 (6), 777–802.

Vorhies, Douglas W., Michael Harker, and C.P. Rao (1999), “The Capabilities and Performance Advantages of Market-Driven Firms”, European Journal of Marketing, 33 (11/12), 1171–202.

Vorhies, Douglas W., Neil A. Morgan, and Chad W. Autry (2009), “Product-Market Strategy and the Marketing Capabilities of the Firm: Impact on Market Effectiveness and Cash Flow Performance”, Strategic Management Journal, 30 (12), 1310–34.

Vorhies, Douglas W. and Neil A. Morgan (2005), “Benchmarking Marketing Capabilities for Sustainable Competitive Advantage”, Journal of Marketing, 69 (1), 80–94.