Cell Briefs Archive
All 10 one-page executive briefs on individual cells of the Core Table: what the construct is, where it sits, its anchor works, and why it matters. New briefs are introduced regularly and numbered in order of release.
Cell Brief No. 10 · November 19, 2026
Advertising Elasticity (Cell 81)
A single number: 0.1.
Cell Brief No. 9 · November 16, 2026
Customer Value (Cell 47)
A services construct offered to strategy as its next advantage.
Cell Brief No. 8 · November 12, 2026
Service Quality (Cell 32)
The scale that became a stream.
Cell Brief No. 7 · November 9, 2026
Computer-Mediated Markets (Cell 53)
The youngest family's founding cell.
Cell Brief No. 6 · November 5, 2026
Positional Advantage (Cell 25)
The cell both market orientation papers cite.
Cell Brief No. 5 · November 2, 2026
Marketing Capabilities (Cell 58)
Eight capabilities, benchmarked.
Cell Brief No. 4 · October 29, 2026
Market-Based Assets (Cell 55)
The cell that taught marketing to speak finance.
Cell Brief No. 3 · October 26, 2026
New Product Success (Cell 15)
A tier-2 cell that out-travels most landmarks.
Cell Brief No. 2 · October 22, 2026
Market Orientation (Cell 41)
The most-cited cell in the table, by the table's own works.
Cell Brief No. 1 · October 19, 2026
Satisfaction Index (ACSI) (Cell 46)
The most-borrowed cell in the table.