Periodic Table of Marketing Strategy logo: MS element tile, number 26The Periodic Table of Marketing Strategy v1.0

The 98 Constructs

Every populated cell of the Core Table, grouped by family.

Column 1 · Strategy and Positioning

Column 2 · Competition and Timing

Column 3 · Resources and Capabilities

Column 4 · Market Orientation

Column 5 · Learning and Knowledge

Column 6 · Innovation and New Products

Column 7 · Organization and Implementation

Column 8 · Marketing Programs

Column 9 · Satisfaction and Loyalty

Column 10 · Service, Value, and Experience

Column 11 · Relationships and Customer Equity

Column 12 · Brand and Market-Based Assets

Column 13 · Channels and Governance

Column 14 · Supply Chain and Networks

Column 15 · Global Marketing Strategy

Column 16 · Digital, Data, and Technology

Column 17 · Stakeholders and Sustainability

Column 18 · Marketing-Finance and Performance