Periodic Table of Marketing Strategy logo: MS element tile, number 26The Periodic Table of Marketing Strategy v1.0

Family deep dive · Column 11

Periodic Table of Marketing Strategy logo: MS element tile, number 26

Column 11 Family:
Relationships and Customer Equity

Version 1.0, October 2026. 35 constructs in 10 specialized families across seven eras, with nine open frontier positions.

Copyright © G. Tomas M. Hult 2026 · Download PDF

44 entries shown