Periodic Table of Marketing Strategy logo: MS element tile, number 26The Periodic Table of Marketing Strategy v1.0

Family deep dive · Column 12

Periodic Table of Marketing Strategy logo: MS element tile, number 26

Column 12 Family:
Brand and Market-Based Assets

Version 1.0, October 2026. 37 constructs in 10 specialized families across seven eras, with eight open frontier positions.

Copyright © G. Tomas M. Hult 2026 · Download PDF

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