Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
← Swipe to explore all 18 families →
Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
90FP
Fs
Market-Focused Sustainability
Family
17. Stakeholders and Sustainability (VI · Context)
Era
Period 6: Engagement and Networks, 2010s
Block
FP · Formulation, process
Tier
Major
Cell card
Description
Crittenden et al. proposed a framework of market-oriented sustainability grounded in organizational DNA, stakeholders, and performance, and Hult extended market orientation to market-focused sustainability, which incorporates stakeholder and societal concerns into the orientation.
Managerial Implications
Sustainability becomes strategic when it is market-focused: when the firm understands which stakeholders and customers value which environmental and social outcomes, and builds those into its market orientation. Managers should extend market orientation to stakeholders beyond customers, identify where sustainability creates differential advantage, and avoid treating it as a compliance function, because competitors who integrate it into strategy will capture the customers who care.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
