Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
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Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
87IP
Mz
Marketing-Supply Chain Interface
Family
14. Supply Chain and Networks (V · Interfirm Networks)
Era
Period 6: Engagement and Networks, 2010s
Block
IP · Implementation, process
Tier
Major
Cell card
Description
Kozlenkova et al. reviewed the role of marketing channels in supply chain management and developed a framework that integrates channel research with supply chain flows and relationships.
Managerial Implications
Marketing channels and supply chains are two views of the same flow, and firms that manage them together outperform those that let marketing promise what supply cannot deliver. Bring channel decisions and supply chain decisions into one forum: demand plans should reflect promotions, and promotions should reflect supply constraints. The retailer who holds both the customer and the inventory is where this integration is tested daily.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
