Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
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Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
80IP
Cm
CMO and Marketing Power
Family
7. Organization and Implementation (III · Organization and Programs)
Era
Period 6: Engagement and Networks, 2010s
Block
IP · Implementation, process
Tier
Major
Cell card
Description
Feng, Morgan, and Rego showed that marketing department power has risen for many firms and is associated with better performance, and Germann, Ebbes, and Grewal showed that the presence of a chief marketing officer in the top management team improves firm performance.
Managerial Implications
Marketing's influence in the top team has fallen over time, yet firms with stronger marketing departments and a CMO in the right conditions perform better. Marketing power comes from accountability, from controlling key resources, and from contributing to strategic decisions. Managers who want marketing to matter should give it measurable responsibilities, a seat in strategy, and a demonstrated link to financial results.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
