Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
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Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
75FC
Mh
Market Shaping
Family
2. Competition and Timing (I · Strategic Choice)
Era
Period 6: Engagement and Networks, 2010s
Block
FC · Formulation, content
Tier
Emerging or specialized
Cell card
Description
They identified the capabilities that let firms trigger and facilitate market shaping, actively changing a market's characteristics to increase value creation.
Managerial Implications
Markets are not fixed; firms can shape them by changing exchanges, networks, and institutions, for example by redefining the product, creating new intermediaries, or setting standards. Market shaping is a capability that combines vision, influence over other actors, and timing. Managers in emerging categories should ask which market structure would favor them and what they can do to bring it about, rather than accepting the market as given.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
