Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
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Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
72OUT
Cs
CSR and Market Value
Family
17. Stakeholders and Sustainability (VI · Context)
Era
Period 5: Assets and Accountability, 2000s
Block
OUT · Outputs: performance
Tier
Landmark
Cell card
Description
Maignan and Ferrell integrated corporate social responsibility into marketing through a stakeholder framework, and Luo and Bhattacharya showed that CSR raises market value through customer satisfaction, with the effect contingent on innovativeness and product quality.
Managerial Implications
Corporate social responsibility raises market value through customer satisfaction, but only when the firm has the innovation and product capability to back it; CSR without quality can reduce value. Managers should treat CSR as a stakeholder strategy that must be consistent with what the firm actually delivers, communicate it credibly, and measure its effect through satisfaction and loyalty rather than through reputation surveys alone.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
