Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
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Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
62IP
Fi
Strategy-Structure Fit
Family
7. Organization and Implementation (III · Organization and Programs)
Era
Period 5: Assets and Accountability, 2000s
Block
IP · Implementation, process
Tier
Landmark
Cell card
Description
Vorhies and Morgan showed that fit between marketing organization (structure, task routines, and coordination) and business strategy predicts marketing effectiveness, and Olson, Slater, and Hult showed that performance depends on fit among business strategy, marketing organization structure, and strategic behaviors.
Managerial Implications
Performance depends on the fit among business strategy, marketing organization structure, and strategic behavior. Prospectors perform best with decentralized, customer-focused structures; low-cost defenders with centralized, formalized ones. Reorganizations that import a structure without checking the strategy it serves rarely deliver. Before redesigning the marketing organization, state the strategy it must execute, then choose formalization, centralization, and specialization to match.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
