Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
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Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
57FC
Md
Market Driving
Family
2. Competition and Timing (I · Strategic Choice)
Era
Period 5: Assets and Accountability, 2000s
Block
FC · Formulation, content
Tier
Major
Cell card
Description
They distinguished market-driven from market-driving approaches, the latter changing the structure of a market or the behavior of its players, and outlined the mechanisms by which firms shape markets.
Managerial Implications
Being market-driven means responding to customers and competitors; market driving means changing the structure of the market or the behavior of its players. Both have their place. Managers should ask when to follow customer preferences and when to educate or reshape them, such as by eliminating players, building new channels, or changing what customers expect. Driving markets is riskier and rarer, but creates the largest rewards.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
