Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
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Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
56FC
St
Strategic Marketing Types
Family
1. Strategy and Positioning (I · Strategic Choice)
Era
Period 5: Assets and Accountability, 2000s
Block
FC · Formulation, content
Tier
Major
Cell card
Description
Slater and Olson identified four strategic marketing types (aggressive marketers, mass marketers, marketing minimizers, and value marketers) and showed that business performance depends on matching them to the business strategy being implemented.
Managerial Implications
Business strategy and marketing strategy must match: prospectors need aggressive marketing that finds and serves new segments; analyzers need marketing that follows and improves; low-cost defenders need efficient, value-focused marketing. Mismatch, such as a defender with prospector-style marketing spending, wastes resources and confuses customers. Diagnose the business strategy first, then design the marketing organization and programs to fit it.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
