Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
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Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
43IN
Iv
Innovativeness
Family
6. Innovation and New Products (II · Resources and Orientation)
Era
Period 4: Orientation and Relationships, 1990s
Block
IN · Inputs: resources and assets
Tier
Landmark
Cell card
Description
Han, Kim, and Srivastava showed that innovation mediates the relationship between market orientation and performance, and Hurley and Hult integrated innovativeness, a cultural openness to new ideas, into market orientation and learning frameworks as the driver of the capacity to innovate.
Managerial Implications
Innovativeness is a cultural openness to new ideas, and it is the mechanism through which market orientation improves performance. Being customer-focused without the capacity to innovate yields knowledge without action. Build innovativeness through participative decision making, learning, and tolerance for risk, and measure both technical and administrative innovation. Culture precedes capability: firms that value new ideas develop the capacity to implement them.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
