Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
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Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
42FP
Lo
Learning Orientation
Family
5. Learning and Knowledge (II · Resources and Orientation)
Era
Period 4: Orientation and Relationships, 1990s
Block
FP · Formulation, process
Tier
Landmark
Cell card
Description
Sinkula linked market information processing to organizational learning, and Slater and Narver argued that market orientation must be joined to a learning orientation, the values that shape an organization's propensity to create and use knowledge, to produce sustained advantage.
Managerial Implications
Market orientation tells you what customers want today; a learning orientation questions the assumptions behind that knowledge and finds what they will want next. Firms with both outperform. Create room to challenge mental models, run experiments, and examine failures without blame. The practical signal of a learning organization is that senior managers change their minds publicly when evidence warrants.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
