Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
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Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
40IN
Cp
Market-Driven Capabilities
Family
3. Resources and Capabilities (II · Resources and Orientation)
Era
Period 4: Orientation and Relationships, 1990s
Block
IN · Inputs: resources and assets
Tier
Landmark
Cell card
Description
Day defined capabilities as bundles of skills and accumulated knowledge exercised through organizational processes and identified market sensing and customer linking as the distinctive capabilities of market-driven organizations.
Managerial Implications
Market-driven firms excel at two capabilities: market sensing (anticipating what customers will want and how markets will move) and customer linking (building and keeping relationships). Both are organizational processes, not individual skills. Invest in them as you would in manufacturing capability: define the process, measure it, and improve it. Buying data is not sensing; the capability is turning information into decisions ahead of competitors.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
