Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
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Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
29IP
Im
Strategy Implementation
Family
7. Organization and Implementation (III · Organization and Programs)
Era
Period 3: Competitive Advantage, 1980s
Block
IP · Implementation, process
Tier
Major
Cell card
Description
Bonoma argued that marketing strategies often fail in execution, whose skills and structures matter as much as the strategy, and Walker and Ruekert proposed that business-strategy types call for different marketing structures, policies, and processes, framing marketing's role in implementation.
Managerial Implications
Good strategy fails in execution more often than strategy fails on its own. Implementation requires structures, processes, and skills matched to the chosen strategy; a differentiation strategy run through a cost-focused organization will revert to cost. Diagnose execution problems honestly: is it the strategy, the organization, or the people? Managers who can execute an average strategy outperform those with brilliant plans and poor follow-through.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
