Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
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Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
27FP
Iu
Market Information Use
Family
5. Learning and Knowledge (II · Resources and Orientation)
Era
Period 3: Competitive Advantage, 1980s
Block
FP · Formulation, process
Tier
Major
Cell card
Description
Their path analysis showed that managers' use of market research information depends on the technical quality of the research, its surprise value, researcher-manager interaction, and organizational structure, opening the study of how marketing intelligence is used.
Managerial Implications
Research is only valuable when it changes decisions, and managers use research they trust, understand, and did not find threatening. Involve decision makers in framing questions, present findings in their terms, and separate exploratory insight from confirmation. Much market intelligence is bought and ignored; the fix is organizational, in how research and decisions are connected, not methodological.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
