Version 1.0, October 2026. 98 constructs in 18 families across 7 eras, with 18 imported theories below. Selecting a cell reveals its family, era, block, tier, and anchor works, each anchoring reference linking to the publisher’s page. Explore the 18 Family Deep Dives for granular sub-tables, or visit Resources to use the four interactive analytical tools.
Each cell: number, influence pips, block code, then symbol, construct, and anchor works
open frontier position
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Detached series · Theories imported from adjacent fields, each set near the families it feeds
Series
T
Imported Theories
20FP
Up
Uppsala Process Model
Family
15. Global Marketing Strategy (VI · Context)
Era
Period 2: Planning, 1970s
Block
FP · Formulation, process
Tier
Landmark
Cell card
Description
The Uppsala model describes internationalization as an incremental process in which experiential market knowledge and market commitment develop together, so that firms enter psychically close markets first and deepen commitment in stages.
Managerial Implications
Firms internationalize incrementally, entering familiar markets first and committing more as they learn. For managers, the lesson is that knowledge, not capital, limits foreign expansion. Sequence entries so each builds experience for the next, use partners and local hires to buy learning, and expect commitment to grow with knowledge. Skipping steps is possible but raises the odds of expensive surprises.
How to read. Down a column follows one research stream through time. Across a row shows what the field studied in an era. Color marks the strategy domain, after Morgan et al. (2019). Pips give an influence tier. Numbers run by era, then family. Placements, anchors, and tiers are editorial judgments, and anchors are entry points rather than a complete record of any stream. Anyone who uses or adapts this table is responsible for verifying its contents against the original works.
